Commentary

Almost Half of Recent Movers Choose Non-Traditional Phone Service

Almost Half of Recent Movers Choose Non-Traditional Phone Service

According to Telephia's Total Communications Survey for Q4 2006, 49 percent of households who have moved recently have chosen non-traditional residential phone options. Twenty-five percent have opted for wireless only, while thirteen percent have chosen a cable phone option. 

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Residential Phone Service Market Share (Q4 2006)

Phone Service Provider

Moved Within Last Year

Did Not Move Within Last Year

Telecom Carrier

51%

73%

Mobile Carrier Only

25%

9%

Cable MSO

13%

10%

VoIP Provider 

6%

4%

Other

5%

4%

Source: Telephia Total Communications Survey, April 2007

Recent-mover households tend to be young and to have a lower overall household income than households that have not moved recently, says the report. But, they do spend a higher proportion of their income on communications and entertainment services.

 Christianne Pang, product director, Telephia, said "Movers tend to consider all available connectivity options... they... represent an opportunity for providers to land long-term customers who probably won't make a switch until the next move."

 For more information you may visit Telephia here.
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