Number Of Paying Digital Music Downloaders Doubles In First Half Of 2003

Number Of Paying Digital Music Downloaders Doubles In First Half Of 2003

According to recently released research from global marketing research firm Ipsos-Insight, American downloaders are embracing fee-based digital music acquisition and owning portable audio devices in growing numbers.

New findings from TEMPO, the company's quarterly study of digital music behaviors, reveal that in late June of 2003, as the Recording Industry Association of America's (RIAA) announced their intention to begin prosecuting individual file-sharers, 16% of American downloaders, aged 12 and older, had paid a fee to download music or MP3 files off of the Internet. This translates into roughly 10 million people within the current U.S. population (according to 2000 U.S. Census figures).

"A twofold increase in the number of American downloaders exposed to for-pay music downloads in just a six month timeframe (compared 8% in December 2002 and 13% in April 2003) signals a remarkable shift in downloader behavior," said Matt Kleinschmit, Director for Ipsos-Insight, and author of the TEMPO research.


  • 22% of young adults aged 18 to 24 are most likely to have paid to download digital music.
  • 19% of downloaders between the ages of 25 and 54 reported to have also paid to download a music or MP3 file.
  • Downloaders aged 12 to 17 were the least likely to say they have paid for digital music.
  • Ipsos-Insight also found that 19% of U.S. downloaders own a Portable Digital Audio Player/ Portable MP3 Player, up from just 12% in December of 2002.

"Downloaders of all ages are clearly beginning to experiment with fee-based online music distribution in increasing numbers," said Kleinschmit. "The rise in Portable MP3 Player ownership among U.S. downloaders, coupled with the growth in paid downloading, suggests that digital music enthusiasts may be shifting their overall music acquisition from a physical to a digital approach," added Kleinschmit. "This should be positive sign for associated industries."

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