Hachette Filipacchi Media's Metropolitan Home is set to launch a trade campaign focusing on its May/June 2004 "Design 100" issue. The campaign, which commences with ads in the December 8 issues of
Advertising Age and HFN, will be accompanied by a sweepstakes and giveaways of what a company press release calls "mod home accessories." The magazine has surged 18 percent in ad pages during the
first ten months of 2003, according to the Publishers Information Bureau.