On a more positive note, company CFO Chris Liddell said the adCenter was delivering ahead of expectations, boosting overall ad growth to 23% year-over-year. "We are now monetizing more effectively in
the U.S. on our own adCenter platform than we had under third-party Overture at this time last year," Liddell said during Microsoft's earning's call. He added that display growth was also in line with
the rest of the market, driven mostly by a 4% increase in traffic to MSN's sites.
As Online Services continues to be a work in progress, the introduction of Windows Vista had an immediate impact on the company's bottom line. Microsoft's $14.4 billion quarterly revenue translated into a record profit of $4.93 billion for the Redmond, Wash. giant.