Twice a week, 30 or more people gather at the Nike store in
Portland, Oregon, and go for an evening run. Afterward, the members of the Niketown running club chat in the store over refreshments.
At the Whole Foods supermarket in Seattle,
shoppers take part in a "singles" night the first Friday of every month. The store's marketing staff organizes a wine tasting or sets out snacks. Customers can wear a red or blue ribbon to indicate
whether they are looking for a male or a female partner.
Separately, Nike's joga.com social-networking site, which was created in partnership with Google to run for eight weeks during the 2006 World Cup, was used by more than 1 million people to establish personalized World Cup pages.