• May 2, 2007

Golden Boy Promotions and DIGA Entertainment are partnering with Epana Networks, Inc. to promote Saturday's HBO Pay-Per-View fight between Oscar de la Hoya and Floyd Mayweather.

The effort, using Epana's Kare Distribution network, puts Boxeo-themed pre-paid phone cards in more than 30,000 Hispanic neighborhood stores.

When the card is used, it delivers a message about the HBO Pay-Per-View Fight.

The effort includes promotions in major U.S. markets with POS merchandising, grassroots marketing, consumer promotions, customized call-flow messages, on-pack advertising, media promotions and a grand prize of airfare, hotel and tickets to Saturday's fight in Las Vegas.

--Karl Greenberg