Taco Bell Corp. has made David Ovens CMO, effective Aug. 6. Ovens will handle the Irvine, Calif.-based company's food marketing, brand planning and communications, PR and field marketing functions,
replacing Bill Pearce, who left the company to found a start-up venture in medical technology.
Duties of the CMO position in the interim are being filled by Bob Fulmer, VP/Field
Marketing, who is temporarily reporting directly to President Greg Creed.
Ovens is currently CMO, Yum Restaurants International in Australia and New Zealand.
Taco Bell is owned by Yum
Brands.
--Karl Greenberg