Web analytics provider Fireclick has added two new tools to its Netflame marketing suite. Fireclick Reporter is a Microsoft Excel plug-in that allows site managers to create and distribute Web
analysis reports using the familiar Excel Workbook or spreadsheet. The Fireclick Reporter can retrieve real time and historical data from the Netflame network and populate a spreadsheet with desired
information, automatically generating associated charts and graphs. The second tool, Campaign Data Synchronization, provides online businesses with the ability to programmatically import cost
information for online marketing campaigns such as paid search, e-mail, affiliate programs, and banner ads.
