The New Haven Register, one of the flagship properties of The Journal Register Company, has announced plans to launch Play, a free weekly publication, in March. Aimed at 18- to 34-year-old readers,
the publication will survey a range of lifestyle topics, including entertainment, careers and relationships. It will be distributed at more than 500 locations in the New Haven area, with an initial
distribution of 25,000 copies.
"Our mission has always been to be the number-one provider of local information in our markets, and Play is an extension of that principle targeting the 18- to
34-year-old audience," said Journal Register chairman, president and chief executive officer Robert Jelenic in a press release. "These young adults still want their news and information on local
events, but may prefer it in a different format with a different focus."
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