Automotive, Home Improvement and Real Estate Sites Came Up in the Spring
The comScore Media Metrix monthly analysis of U.S. consumer activity at top online properties and categories for March 2007, reported that Yahoo! jumped one spot to the number two position, as Advertising.com remained in the lead.Jack Flanagan, executive vice president of comScore Media Metrix, said "As advertising networks continue to compete for online ad dollars, there is... increased attention on which ones are reaching the widest audience."
March highlights showed increased traffic to home improvement, real estate, and automotive resource sites, as well as Major League Baseball's official site, MLB.com. Coca-Cola's promotion spurred a 40-percent increase to the Coca-Cola Company property, which saw nearly 5 million visitors in March.
Facebook.com, surged 25 percent in March -and eight spots in the Top 50 ranking - to nearly 21 million visitors. Other notable gainers in the social networking/ video-sharing space included:
Spring had Americans pondering major lifestyle improvements and purchases. Real estate sites experienced a 13-percent overall increase in March. Top growth came from:
In the home improvement Hobbies/Lifestyle - Home category, the overall the 9 percent gain was led by:
Among Americans in March. eBay Motors U.S. led Automotive resource sites with 15.3 million visitors (up 21 percent), followed by:
Top 10 Gaining Properties by Percentage Change in Unique Visitors(March 2007 vs. February 2007, Total U.S. Home, Work and University Internet Users) | ||||
| Feb-07 (000) | Mar-07 (000) | Percentage Change | Rank by Unique Visitors |
Total Internet Population | 175,653 | 177,372 | 1% | N/A |
Heavy Networks | 3,391 | 6,766 | 100 | 136 |
XANGA.COM | 3,754 | 6,021 | 60 | 158 |
MLB.COM* | 5,581 | 8,203 | 47 | 106 |
Idearc Media | 15,236 | 21,727 | 43 | 27 |
Metacafe | 4,009 | 5,626 | 40 | 171 |
Coca-Cola Company | 3,543 | 4,953 | 40 | 189 |
CITY-DATA.COM | 2,714 | 3,716 | 37 | 248 |
Meredith Corporation | 4,934 | 6,555 | 33 | 142 |
NetShelter Branded Network (NSBN) |
| |||
3,973 | 5,232 | 32 | 181 | |
REUNION.COM | 6,083 | 7,891 | 30 | 115 |
Source: comScore Media Metrix |
Top 10 Gaining Categories by Unique Visitors(March 2007 vs. February 2007,Total U.S. Home, Work and University Internet Users) | |||
| Feb-07 (000) | Mar-07 (000) | Percentage Change |
Total Internet | |||
Total Audience | 175,653 | 177,372 | 1% |
Teens | 22,912 | 28,741 | 25% |
Genealogy | 8,529 | 10,178 | 19% |
Health Care | 19,809 | 22,354 | 13% |
Real Estate | 36,930 | 41,653 | 13% |
Lotto/Sweepstakes | 26,349 | 29,349 | 11% |
Coupons | 19,205 | 21,212 | 10% |
Car Rental | 5,377 | 5,937 | 10% |
Resources | 40,646 | 44,576 | 10% |
Home | 36,647 | 39,928 | 9% |
Mall | 27,356 | 29,640 | 8% |
Source: comScore Media Metrix |