Southfield (Mich.) Chrysler Jeep, the nation's largest Chrysler Jeep dealer, is running ads in Arabic, to appeal to North America's largest Arabic language community--in southeastern
Michigan.
The "Talk to Toni" ads run on Middle Eastern Broadcast Network (MBN), local cable TV stations, WMZK-AM radio and on the Internet. They feature Toni Anttwan, the store's leading
salesperson, with his wife and children.
Southfield Chrysler Jeep is a multicultural dealership with employees representing Iraq, Poland, Ethiopia, Ukraine, Israel, India, Albania and the
Philippines in both language and culture.
--Karl Greenberg