Meredith Corp., which publishes such magazines as
Better Homes & Gardens and
Family Circle, says it has begun the largest-ever study of how consumers approach home improvements products.
Called HomeSight, and developed in partnership with CNW Marketing/Research, Portland, Ore., the research will draw on an ongoing series of telephone interviews (totaling 723,493 respondent
households), and continuously add14,000 monthly telephone interviews, tracking home improvement projects from start to finish. -- Sarah Mahoney