User-generated content (UGC) has gone mainstream, according to a new report from Internet market consultancy JupiterResearch. Per the firm, in the past month, half of all online users have either
created UGC or read items posted by others. In a study titled "User-Generated Content: Strategies for Media Sites," JupiterResearch reports that UGC is now a mainstream activity for millions of
consumers.
According to the study, users under the age of 25 are especially active UCGers. Three-quarters of users 18 to 25 are reading or writing UGC, and few of them are passive
participants. A third of those over age 55 are participating in UGC as well. Additionally, active users of UGC haven 't abandoned off-line media for online, but they are learning to balance the
two.
--Karl Greenberg
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