Digital TV To Grow 39% This Year Strategy Analytics reports that sales of digital television set-top boxes will grow worldwide by 28% in 2003 totaling 36 million units, and a stronger
year in 2004 for digital TV set-top boxes, with a growth in unit sales of 39%.
Worldwide Digital TV Set-Top Box Unit Sales (millions)
- 2002 28.1
- 2003 36.0
- 2004 50.3
- 2005 67.8
- 2006 87.9
- 2007 105.2
- 2008 121.8
Source: Strategy Analytics, December 2003
Strategy notes that
satellite digital TV set-top boxes currently represent 61% of unit sales worldwide, but by 2008 cable should prevail with 47% of the digital TV set-top box market. Satellite should follow cable in
2008 with a 37% share with terrestrial set-top boxes claiming 10% of the market.
Informa Media estimates that North America currently claims the largest share of digital TV households worldwide,
with over 49 million expected in the region at the end of this year. Informa estimates that there will be over 96 million digital TV households around the world this year, with roughly 32% in Europe
and just 13% in the Asia-Pacific region.
Digital TV Households Worldwide (x000)
| End of 2002 | End of 2003 |
| Asia-Pacific | 7,851 | 12,306
|
| Europe | 26,921 | 30,721 |
| Latin America | 3,590 | 4,020 |
| North America | 42,840 | 49,685 |
| Total | 81,202 | 96,732 |
Source: Informa Media Group, May 2003
Informa Media finds that the US digital TV market, with roughly 45
million households, is over four times as large as the next largest digital TV market, the UK.
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