Commentary

Digital TV To Grow 39% This Year

Digital TV To Grow 39% This Year

Strategy Analytics reports that sales of digital television set-top boxes will grow worldwide by 28% in 2003 totaling 36 million units, and a stronger year in 2004 for digital TV set-top boxes, with a growth in unit sales of 39%.

Worldwide Digital TV Set-Top Box Unit Sales (millions)

  • 2002 28.1
  • 2003 36.0
  • 2004 50.3
  • 2005 67.8
  • 2006 87.9
  • 2007 105.2
  • 2008 121.8

Source: Strategy Analytics, December 2003

Strategy notes that satellite digital TV set-top boxes currently represent 61% of unit sales worldwide, but by 2008 cable should prevail with 47% of the digital TV set-top box market. Satellite should follow cable in 2008 with a 37% share with terrestrial set-top boxes claiming 10% of the market.

Informa Media estimates that North America currently claims the largest share of digital TV households worldwide, with over 49 million expected in the region at the end of this year. Informa estimates that there will be over 96 million digital TV households around the world this year, with roughly 32% in Europe and just 13% in the Asia-Pacific region.

Digital TV Households Worldwide (x000)

End of 2002End of 2003
Asia-Pacific7,85112,306
Europe26,92130,721
Latin America3,5904,020
North America42,84049,685
Total81,20296,732

Source: Informa Media Group, May 2003

Informa Media finds that the US digital TV market, with roughly 45 million households, is over four times as large as the next largest digital TV market, the UK.

You can find out more here at eMarketer.

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