• January 19, 2004

Tribune Publishing has announced plans to launch Hoy, its flagship Spanish-language daily, in Los Angeles. Starting in March, the newspaper will offer a range of local news and features to the nearly eight million Hispanics in the LA region. Additionally, the paper will devote pages every day to news from Mexico, Puerto Rico, Central and South America and the Caribbean.

"Hoy will offer local news from the Los Angeles-area communities where Hispanics live, and on issues that are important to them such as politics, immigration, education, housing and health," said Louis Site, Tribune Publishing vice president/Hispanic media and publisher of Hoy, in a press release. "It will provide advertisers with an opportunity to reach LA-area Hispanic consumers, whose retail buying power is estimated to be $48 billion annually."

Hoy launched in New York in November 1998 and in Chicago in September 2003. Its LA edition will publish five days a week and sell for a quarter.