Commentary
The Broadcast Media Internet Audience
- by Jack Loechner , Staff Writer @mp_research, May 25, 2007
The Broadcast Media Internet Audience
An in-depth look at the Internet audience for broadcast media during the last week in April, 2007, including destinations, demographics, advertisers, ad sizes and delivery methodology.
Top 10 Broadcast Media Destinations(Week ending April 29, 2007 US, Home and Work) | ||
Brand or Channel | Unique Audience (000) | Active Reach (%) |
NBC Universal | 5,324 | 3.89 |
MSN TV | 5,138 | 3.75 |
AOL Television | 4,587 | 3.35 |
Time Warner Cable | 4,150 | 3.03 |
Clear Channel Online Network | 3,321 | 2.43 |
BBC | 3,123 | 2.28 |
FOX Broadcasting | 3,080 | 2.25 |
Yahoo! TV | 2,871 | 2.1 |
ABC.COM | 2,734 | 2 |
DirecTV | 1,803 | 1.32 |
Source: Nielsen//NetRatings NetView | ||
Demographic Data for Broadcast Media Category(Month of March 2007 US, Home and Work) | |||
Category | Target | Unique Audience (000) | Unique Audience Composition (%) |
Total |
| 68,762 | 100 |
Male |
| 32,800 | 47.7 |
Female |
| 35,962 | 52.3 |
Age | 2 - 11 | 2,032 | 2.96 |
| 12 - 17 | 5,099 | 7.41 |
| 18 - 24 | 8,592 | 12.5 |
| 25 - 34 | 3,493 | 5.08 |
| 35 - 49 | 10,507 | 15.28 |
| 45+ | 30,894 | 44.93 |
| 55+ | 14,603 | 21.24 |
| 65+ | 5,098 | 7.41 |
HH Income | $ 0 - 24999 | 4,012 | 5.83 |
| $ 25000 - 49999 | 14,509 | 21.1 |
| $ 50000 - 74999 | 17,756 | 25.82 |
| $ 75000 - 99999 | 13,056 | 18.99 |
| $ 100000 - 149999 | 11,358 | 16.52 |
| $ 150000+ | 6,693 | 9.73 |
| No Response | 1,377 | 2 |
Source: Nielsen//NetRatings NetView | |||
Data on the Entertainment Industry, Television Segment
Week ending April 29, 2007
US, Home and Work
Top 20 Advertisers | ||
Company | Impressions (000) | Share of all Impressions |
General Electric Company | 408,118 | 71.4% |
iN DEMAND | 36,031 | 6.3% |
Viacom Inc | 28,641 | 5.0% |
The Walt Disney Corporation | 22,949 | 4.0% |
Public Broadcasting Service | 13,880 | 2.4% |
Jones International, Ltd | 13,459 | 2.4% |
Discovery Communications, Inc. | 10,003 | 1.8% |
Cox Enterprises, Inc. | 7,106 | 1.2% |
FUSE Networks LLC | 3,492 | 0.6% |
Current TV, LLC | 3,238 | 0.6% |
CSS Sports | 3,181 | 0.6% |
The News Corporation Limited | 2,852 | 0.5% |
College Sports Television | 2,500 | 0.4% |
Cablevision Systems Corporation | 2,147 | 0.4% |
Sundance Channel | 2,145 | 0.4% |
The Webby Awards | 1,828 | 0.3% |
Time Warner Inc. | 1,463 | 0.3% |
Speed Channel Network Inc | 1,017 | 0.2% |
E.W. Scripps Company | 773 | 0.1% |
Liberty Media Group | 677 | 0.1% |
Total | 571,585 | 100.0% |
Source: Nielsen//NetRatings AdRelevance | ||
Top Ad Sizes | |||
| Dimensions | Impressions (000) | Share of all Impressions |
Medium Rectangle | (300x250) | 402,244 | 70.4% |
Leaderboard | (728x90) | 79,021 | 13.8% |
Non-Standard Dimension |
| 28,389 | 5.0% |
Half Banner | (234x60) | 25,224 | 4.4% |
Wide Skyscraper | (160x600) | 24,804 | 4.3% |
Button #1 | (120x90) | 3,752 | 0.7% |
Full Banner | (468x60) | 2,795 | 0.5% |
Rectangle | (180x150) | 1,906 | 0.3% |
Button #2 | (120x60) | 1,877 | 0.3% |
Skyscraper | (120x600) | 940 | 0.2% |
Vertical Banner | (120x240) | 435 | 0.1% |
Square Button | (125x125) | 73 | 0.0% |
Micro Bar | (88x31) | 45 | 0.0% |
Large Rectangle | (336x280) | 40 | 0.0% |
Square | (250x250) | 31 | 0.0% |
Vertical Rectangle | (240x400) | 10 | 0.0% |
Total |
| 571,586 | 100.0% |
Source: Nielsen//NetRatings AdRelevance | |||
Ad Delivery Types | ||
Ad Delivery | Impressions (000) | Share of all Impressions |
In-Page | 542,918 | 95.0% |
Over-Page | 16,502 | 2.9% |
Expanding | 11,962 | 2.1% |
Transitional | 109 | 0.0% |
Pop-Under | 87 | 0.0% |
Pop-Up | 9 | 0.0% |
Total | 571,587 | 100.0% |
Source: Nielsen//NetRatings AdRelevance | ||
Jack Loechner is the Editor of The Center for Media Research's daily Research Brief. You can reach him at jack@mediapost.com.