• January 15, 2004

MTV has relaunched its college network with a fitting name: mtvU. The channel, formally CTN: College Television Network, was acquired by MTV in October 2002. mtvU will focus on content including music programming, news, student life features, events, and pro-social initiatives. In addition to playing university students' favorite artists, mtvU will play the videos of up and coming artists who are resonating on the college level, but might not have garnered national exposure yet. Since MTV's acquisition of the college network, 20 schools have been added to the roster. Latest partners include Indiana University at Bloomington, Massachusetts Institute of Technology (MIT), University of Missouri at Columbia, and University of Georgia at Athens.