With Pipeline, CNN planned to reach American office
workers who check news periodically throughout the day. But like other video providers, the company found out that Web users simply don't want to pay for content. Of course, CNN cited the lower-cost
of delivering video as the primary reason to give up charging. Which means an ad-supported model becomes a more viable alternative.
The pay-for model has worked for almost no one, with the notable exception of international business journals like the Economist, and The Wall Street Journal. But even these publications offer a certain amount of their content for free.