• May 29, 2007

Coca-Cola relaunched Vanilla Coke last week with a new logo and packaging graphics, and it introduced Vanilla Coke Zero.

To celebrate the occasion and kick off the Memorial Day weekend, Coca-Cola on Friday created the World's Largest Vanilla Coke Float at the new World of Coca-Cola attraction in Atlanta.

The event also launched a summer-long promotion with Dreyer's Grand Ice Cream/Edy's Grand Ice Cream that will be supported through point-of-sale displays and merchandising in approximately 10,000 supermarkets across the U.S.

In addition, an extensive marketing campaign, featuring in-theater advertising, out-of-home, online activation, point-of-sale advertising and sampling will support the reintroduction of Vanilla Coke and launch of Vanilla Coke Zero.