Commentary
Google & Yahoo! Dominate With 86% of U.S. Searches
- by Jack Loechner , Staff Writer @mp_research, May 29, 2007
Google & Yahoo! Dominate With 86% of U.S. Searches
According to a recent Hitwise report, 47 search engines in the Hitwise Search Engine Analysis Tool accounted for 1.86 percent of U.S. searches, while Google and Yahoo! captured 86% in April.
Percentage of US Searches Among Leading Search Engine Providers | |||
Domain | April-07 | Mar-07 | April-06 |
www.google.com | 65.26% | 64.13% | 58.64% |
search.yahoo.com | 20.73% | 21.26% | 22.21% |
search.msn.com | 8.46%* | 9.15%* | 12.59% |
www.ask.com | 3.69% | 3.48% | 4.22% |
Source: Hitwise, May 2007 | |||
Data is based on four week rolling periods
Comparing April 2007 to April 2006 - Travel, Entertainment and Business and Finance categories received more than double digit increases in their share of traffic coming directly from search engines.
Category Traffic From Search Engines | ||||
Category | % of Traffic from Search Engines, April-07 | % Change in Share From April-07 - April-06 | % of Traffic from Google, April-07 | % Change in Share from Google, April-07 - April-06 |
Health and Medical | 44.58% | 3.58% | 29.44% | 9.59% |
Travel | 31.34% | 17.45% | 20.06% | 27.87% |
Shopping and Classifieds | 25.37% | 3.63% | 15.90% | 13.21% |
News and Media | 20.21% | 7.91% | 13.17% | 17.91% |
Entertainment | 20.65% | 10.45% | 12.97% | 21.92% |
Business and Finance | 16.09% | 14.18% | 9.57% | 24.14% |
Source: Hitwise, May 2007 | ||||
All figures are based on US data from the Hitwise sample of 10 million Internet users.
Jack Loechner is the Editor of The Center for Media Research's daily Research Brief. You can reach him at jack@mediapost.com.