Commentary

Google & Yahoo! Dominate With 86% of U.S. Searches

Google & Yahoo! Dominate With 86% of U.S. Searches

According to a recent Hitwise report, 47 search engines in the Hitwise Search Engine Analysis Tool accounted for 1.86 percent of U.S. searches, while Google and Yahoo! captured 86% in April.

Percentage of US Searches Among Leading Search Engine Providers

Domain

April-07

Mar-07

April-06

www.google.com

65.26%

64.13%

58.64%

search.yahoo.com

20.73%

21.26%

22.21%

search.msn.com

8.46%*

9.15%*

12.59%

www.ask.com

3.69%

3.48%

4.22%

Source: Hitwise, May 2007

Data is based on four week rolling periods

Comparing April 2007 to April 2006 - Travel, Entertainment and Business and Finance categories received more than double digit increases in their share of traffic coming directly from search engines.

Category Traffic From Search Engines

Category

% of Traffic from Search Engines, April-07

% Change in Share From April-07 - April-06

% of Traffic from Google, April-07

% Change in Share from Google, April-07 - April-06

Health and Medical

44.58%

3.58%

29.44%

9.59%

Travel

31.34%

17.45%

20.06%

27.87%

Shopping and Classifieds

25.37%

3.63%

15.90%

13.21%

News and Media

20.21%

7.91%

13.17%

17.91%

Entertainment

20.65%

10.45%

12.97%

21.92%

Business and Finance

16.09%

14.18%

9.57%

24.14%

Source: Hitwise, May 2007

All figures are based on US data from the Hitwise sample of 10 million Internet users.

Next story loading loading..