Google & Yahoo! Dominate With 86% of U.S. Searches
According to a recent Hitwise report, 47 search engines in the Hitwise Search Engine Analysis Tool accounted for 1.86 percent of U.S. searches, while Google and Yahoo! captured 86% in April.
Percentage of US Searches Among Leading Search Engine Providers | |||
Domain | April-07 | Mar-07 | April-06 |
www.google.com | 65.26% | 64.13% | 58.64% |
search.yahoo.com | 20.73% | 21.26% | 22.21% |
search.msn.com | 8.46%* | 9.15%* | 12.59% |
www.ask.com | 3.69% | 3.48% | 4.22% |
Source: Hitwise, May 2007 |
Data is based on four week rolling periods
Comparing April 2007 to April 2006 - Travel, Entertainment and Business and Finance categories received more than double digit increases in their share of traffic coming directly from search engines.
Category Traffic From Search Engines | ||||
Category | % of Traffic from Search Engines, April-07 | % Change in Share From April-07 - April-06 | % of Traffic from Google, April-07 | % Change in Share from Google, April-07 - April-06 |
Health and Medical | 44.58% | 3.58% | 29.44% | 9.59% |
Travel | 31.34% | 17.45% | 20.06% | 27.87% |
Shopping and Classifieds | 25.37% | 3.63% | 15.90% | 13.21% |
News and Media | 20.21% | 7.91% | 13.17% | 17.91% |
Entertainment | 20.65% | 10.45% | 12.97% | 21.92% |
Business and Finance | 16.09% | 14.18% | 9.57% | 24.14% |
Source: Hitwise, May 2007 |
All figures are based on US data from the Hitwise sample of 10 million Internet users.