Commentary

Zero to Dell in 2.84 Seconds

by Jack Loechner , Staff Writer @mp_research, May 31, 2007

Zero to Dell in 2.84 Seconds

According to data from the Gomez Last Mile network, reported by Internet retailer, in April a shopper with a high broadband connection could access a Top 50 retail site, on average, in 5.92 seconds, compared with 15.25 seconds for a low broadband connection and 54.65 seconds for dial-up.

Dell provided the fastest response time, at 2.84 seconds, for customers accessing the site using a high broadband connection, says Gomez Inc.. Dell was followed by

Zappos (3.49 seconds)
OfficeMax (3.63 seconds)
J.C. Penney (4 seconds)

Using a dial-up connection, Office Depot provided the fastest site response time at 37.82 seconds.

Top 50 Web Site Response Performance:(Response Time in seconds April 01 , 2007 - April 30 , 2007)
*Rank*	*Retailer*	*Dial Up*	*Low Broadband*	*High Broadband*
1	Office Depot	37.32	11.92	5.01
2	Eddie Bauer	40.34	11.14	4.16
3	J. C. Penney	40.46	9.86	4.00
4	Office Max	40.67	10.30	3.63
5	Zappos	41.12	9.01	3.49
6	Dell	42.25	8.70	2.84
7	Quixtar	42.38	14.55	5.76
8	Avon Shopping	43.82	11.89	4.71
9	Gateway	44.00	12.39	5.70
10	Neiman Marcus	44.29	13.39	6.16
11	Sears	44.67	14.29	5.74
12	PC Connection	44.85	13.97	7.07
13	Staples	46.28	12.47	4.84
14	Peapod	46.28	18.07	9.02
15	Macys Store	46.80	12.20	4.53
16	Footlocker	48.13	10.88	3.78
17	Nordstrom	49.35	13.86	5.91
18	Williams-Sonoma	49.79	14.11	6.01
19	L. L. Bean	51.02	13.15	5.13
20	Cabelas	51.75	11.01	4.12
21	Chadwicks	51.79	10.74	3.54
22	Netflix	51.86	16.48	7.15
23	CompUSA	52.47	14.81	7.39
24	HSN	53.94	12.96	4.87
25	CDW	54.05	18.57	7.92
26	Barnes and Noble	54.09	15.16	5.60
27	Scholastic	54.17	11.35	4.17
*Benchmark Average*		*54.65*	*15.25*	*5.92*
28	Circuit City Home	55.55	13.58	4.92
29	Musicians Friend	57.28	13.29	4.55
30	Drugstore	57.31	14.60	5.75
31	HP Shopping	57.58	15.06	6.20
32	Newegg	58.14	14.63	5.61
33	Overstock	58.35	17.82	7.45
34	Victoria Secret	58.76	12.75	4.53
35	Amazon	60.59	14.94	5.61
36	Costco	61.20	17.98	7.43
37	Buy.com	61.73	15.89	5.94
38	QVC	61.78	14.64	4.55
39	FTD	62.06	16.29	6.37
40	1-800 Flowers	62.07	15.70	5.85
41	Tiger Direct	65.83	17.50	5.63
42	Apple Store	66.34	17.52	6.24
43	Toys R Us	66.70	21.09	7.47
44	Oriental Trading	67.23	19.98	7.72
45	The Home Depot	67.58	20.82	7.71
46	Sony Style	67.63	25.81	7.80
47	Wal-Mart	68.54	20.13	6.79
48	Best Buy	70.01	23.14	8.47
49	Target	71.43	23.37	9.22
50	Gap	81.08	28.87	11.81
Source: Gomez Last Mile network, May 2007

All data was collected 30 times an hour from Dial Up, Low and High Broadband users across the United States, 24 hours a day except between 3AM to 6AM EDT. Response Time is the average of each test measurement to download the web site content divided by the total number of tests, according to the report.

For more information and the original data from the Gomez Last Mile network, please visit InternetRetailer here.

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About the Author

Jack Loechner is the Editor of The Center for Media Research's daily Research Brief. You can reach him at jack@mediapost.com.