Rentschler To JWT Team Detroit's Co-Presidency

  • May 31, 2007
Peter Rentschler, EVP/client leader on Ford of Canada with Y&R, will become co-president of JWT Team Detroit, Ford's agency group, starting tomorrow. JWT Detroit ECD Toby Barlow will also be promoted to co-president.

Before handling Y&R's Ford of Canada business, Rentschler, who joined Young & Rubicam in 1995, also oversaw the agency's Lincoln Mercury business. He has also worked at agencies Chiat/Day and Campbell Ewald.

Barlow joined JWT Team Detroit in October 2006 as executive creative director from JWT NY. Since arriving, Barlow has been the lead on the Ford Challenge campaign. In New York, he was a key member of the Ford BOLDMOVES launch team.

--Karl Greenberg

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