Harrah's License Company, LLC, a subsidiary of Harrah's Entertainment, Inc. has inked a multi-year deal with Kraft Foods that makes Planters nuts an official sponsor of the World Series of Poker and
the "official nut" of poker's biggest event.
As part of the sponsorship, Planters nuts may conduct national promotions for seats to 2008 World Series of Poker as well as conduct on-site
sampling at the 2007 WSOP taking place at the Rio All-Suite Hotel & Casino in Las Vegas with the Planters logo on the official tournament table felts. The well-known Mr. Peanut icon will make
appearances.--Karl Greenberg