Trade Show Recovery Part of Advertising and Strategic Marketing Program The Trade Show Exhibitors Association (TSEA), and Tradeshow Week Custom Research, in its recently released
Exhibit Management Survey reports that more that 1/3 of the TSEA member's say attendance at their key exhibitions have already recovered when compared to year 2000's levels.
Key findings in the
survey include:
- The average TSEA member's 2004 exhibition and event budget is $1,335,200.
- The average TSEA member's salary as of January 1, 2004 is $63,300.
- Over half of
TSEA's members manage or supervise staff.
- Ninety-seven percent of TSEA members either "Plan, Recommend, & Approve" or "Plan & Recommend" their exhibit and event budgets.
- Exhibit space
accounts for 33% of the 2004 expenditures.
- 74% percent say their exhibit programs are integrated with their advertising and strategic marketing message.
- 23% expect an attendance
recovery between now and the end of June 2005
Michael Hughes, Associate Publisher and Director of Research Services concludes "... their (TSEA members) industry experience, salaries, and
budgets are a barometer of trends impacting the industry as a whole."
You can find out more here.