Miller Lite is marketing with Jeep and MTV's Pimp My Ride host "Mad Mike" Martin this summer as part of a promotion giving away more than 125 Jeep vehicles, including four that will be
custom-designed by consumers via an interactive Miller Lite microsite.
Consumers can visit millerlite.com to customize a "virtual" Jeep, which Mad Mike will sketch. The
sweepstakes dangles one of the four custom-designed 2007 Jeep Wrangler Saharas. Miller Lite will give away 125 other Jeep Wrangler Saharas this summer.
--Karl Greenberg