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10. paradigm 9. monetize 8. integrated 7. viral 6. ROI 5. buzz 4. out of the box 3. synergy 2. engagement 1. Web 2.0 That's our MediaPost/Dynamic Logic survey result
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About the Author
Laurie Petersen is a writer, editor, content strategist and event organizer based in Hoboken, NJ. She is a former executive editor of MediaPost and ADWEEK's Marketing Week.