The KFC/Taco Bell Rats are now the bellwether case for viral marketing run wild judging from the number of mentions made to those rats during a standing-room-only breakout session on protecting your
brand during a social/viral outbreak. (Yum! Brands marketer Chris Miller gets to talk about it again on his panel this afternoon.) Meanwhile, the same room drew half the attendees for the next
session on successful Email case studies.
