Poring back over my notes from today's sessions, it's actually pretty hard to pick just one quote of the day. In fact, I probably have enough material here to dedicate an entire column to top quotes
from the summit -- which I may just end up doing next week. For now, though, I think I'll roll with one from Scott Rhodes, President and CEO of VeoTag
. Speaking on
the Video Search Optimization panel, Scott used the following analogy to describe why the role of search is functional and, even with a sexy platform like video, we should focus on search as a
utility, not the end-all-be-all... "As I tell my kids when we travel, 'You don't want the train ride to be exciting, you want the destination to be exciting.'"