Poring back over my notes from today's sessions, it's actually pretty hard to pick just one quote of the day. In fact, I probably have enough material here to dedicate an entire column to top quotes
from the summit -- which I may just end up doing next week. For now, though, I think I'll roll with one from Scott Rhodes, President and CEO of
VeoTag. Speaking on
the Video Search Optimization panel, Scott used the following analogy to describe why the role of search is functional and, even with a sexy platform like video, we should focus on search as a
utility, not the end-all-be-all...
"As I tell my kids when we travel, 'You don't want the train ride to be exciting, you want the destination to be exciting.'"