I shared up-to-the-minute results of my Buzz-o-Meter at today's Search Insiders Tell All panel. Here's a quick run-down of the top 10. I'll provide more context and rationale another time. 1.
Transparency 2. User-centricity 3. Content 4. Analytics 5. Community and Connection
6. Integration 7. Discovery 8. Mobile 9. Video 10.