If this were the Zeitgeist
-o-Meter (reflecting not just most popular buzzwords but top gainers) then branding
would claim the top
spot this morning. Interestingly, this hasn't been a hot topic the past couple days as the focus has been more on integration of search in the mix and where search is going next rather than any
particular metric like branding. Could it be that marketers have started to accept that search can deliver on branding goals and have moved on to trying to find new/better ways to harness it (eg
mobile, video)? If only...