• by Jack Loechner , Staff Writer @mp_research, June 12, 2007

Q1 Web Advertising 26% More Than Q1 '06

According to a recent IAB release, Internet advertising revenues reached a new record of $4.9 billion for the first quarter of 2007. The 2007 first quarter revenues represent a 26 percent increase over Q1 2006 at $3.8 billion and a 2 percent increase over Q4 2006 at $4.8 billion. For your convenience, annual Internet revenues are included as an historical reference.

 IAB President and CEO, Randall Rothenberg, said "The continued growth of online ad revenues clearly illustrates marketers' increased comfort with this medium... new platforms and technologies that enrich interactive advertising guarantees that this growth trend will continue."

Peter Petrusky, director, PricewaterhouseCoopers, a partner in the study, said "...Given these results... expect continued strong revenue growth buoyed by an expanding broadband subscriber base... more users spending more time online... (and) a platform for rich media and video ads that dial-up connections can't render."

Internet Ad Revenues(Billion Dollars)
Year	Annual Web Revenue	Q1 2007
1997	$.91
1998	1.9
1999	4.6
2000	8.1
2001	7.1
2002	6.0
2003	7.3
2004	9.6
2005	12.5
2006	16.9
2007		$4.864
Source: PwC/IAB Internet Advertising Revenue Report

Conducted by the New Media Group of PricewaterhouseCoopers, the "IAB Internet Advertising Revenue Report" was started by the IAB in 1996, and represents data from all companies that report meaningful online advertising revenues.

For the complete release and a detailed quarterly graph, please visit here.