70 Percent of U.S. Web Users Streamed Video in March
comScore released its comScore Video Metrix rankings for March 2007, showing Google Sites as the top U.S. streaming video property with 57.4 million unique people streaming ("streamers") and 1.2 billion video streams initiated. YouTube.com drove the lion's share of the video streaming activity at the Google Sites property with 53.5 million unique streamers and 1.1 billion streams initiated.In March, Americans consumed more than 7 billion video streams online, led by Google Sites with 1.2 billion. Yahoo! Sites ranked second with 434 million streams, followed by Fox Interactive with 421 million and Viacom Digital with 260 million.
Top U.S. Online Streaming Video Properties (March 2007) | ||
Property | Video Streams Initiated (MM) | Share (%) of VideoStreams Initiated |
Total Internet | 7,014 | 100.0% |
Google Sites | 1,177 | 16.7% |
Yahoo! Sites | 434 | 6.2% |
Fox Interactive Media | 421 | 6.0% |
Viacom Digital | 260 | 3.7% |
Time Warner Network | 222 | 3.2% |
Microsoft Sites | 151 | 2.2% |
Roo Group, Inc. | 96 | 1.4% |
Disney Online | 90 | 1.3% |
ABC.com | 80 | 1.1% |
ESPN | 67 | 1.0% |
Source: comScore Video Metrix |
In total, more than 126 million Americans viewed online streaming video in March. Google Sites also captured the largest streaming video audience with more than 57 million unique streamers, followed by Fox Interactive Media with 47.4 million and Yahoo! Sites with 34.5 million.
Top U.S. Online Streaming Video VisitorsMarch 2007 | ||
Property | Unique Video Streamers (000) | Reach (%) Among Total U.S. Internet Users |
Total Internet | 126,635 | 71.4% |
Google Sites | 57,376 | 32.3% |
Fox Interactive Media | 47,446 | 26.7% |
Yahoo! Sites | 34,532 | 19.5% |
Time Warner Network | 28,945 | 16.3% |
Viacom Digital | 20,245 | 11.4% |
Microsoft Sites | 17,933 | 10.1% |
Sony Online | 11,956 | 6.7% |
Disney Online | 9,801 | 5.5% |
ESPN | 8,603 | 4.9% |
ABC.com | 7,033 | 4.0% |
Source: comScore Video Metrix |
Other notable findings from March 2007 include:
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