During that same period, trade magazine ad pages fell 2.9%, and print advertising revenues declined 1.2%. Ad pages in the business press took an even steeper decline during March, dropping 5.1% from March 2006, with print ad revenues falling 2.6%.
Although magazine ad pages and revenues remain essentially flat, there are strong category performers for print, including the architecture/design/lighting category, with a year-to-date increase in ad revenue of 10.7%; professional services, which followed with a 9.4% increase; and the resources/environment/utilities category, with an 8.3% increase.
In recent months, the ABM has begun emphasizing the growth of new sources of B-to-B publisher revenues, especially online advertising and trade shows.
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