Nationwide Creates Wet-Paint Buzz With Outdoor Ad

  • June 21, 2007
Nationwide Insurance has got folks talking in Columbus. As part of its ongoing "Life comes at you fast" campaign, the Ohio-based insurance company designed a wallscape that appears to be spilling an enormous bucket of yellow paint down the sides of the Atlas building and flooding it into an adjacent parking lot.

"At first, people who park in that parking lot were hesitant to use the spilled paint area," says a spokesperson. "I think they thought their car would be covered with paint when they returned." Otherwise, he says, "feedback has been very positive."

Next story loading loading..