The deal includes product integration, off-channel platforms, wireless applications, traditional television advertising and significant on-air and online sponsorships.
Nissan will use "Heroes" as ground zero for an integrated effort around its forthcoming crossover, Nissan Rogue. The launch will be the season premiere of "Heroes." It will be sponsored by Nissan, which will "own" the show, so no other marketer will advertise. The Rogue will also be driven by the main character in the premiere.
The company, which has had its Versa car in the show, says in a release that it will "roadblock" the full episode of "Heroes" on NBC Rewind for 24 hours after the show's on-air premiere. The automaker says it's the first time an advertiser has executed this type of program on NBC Rewind.
The deal also gives Rogue sponsorship presence on various other properties such as a "Heroes" music video and the season one DVD release, as well as on NBC's wireless platforms, and via sponsorship the "Heroes 360" WAP (wireless Internet) sites.