Terms of the deal were not disclosed, but Aegis said Vivid, which was founded in 1997 and is headquartered in Smyrna, Ga., has gross assets of about $4 million.
The deal looks to be a move to expand Aegis' presence in the field of event marketing. Aegis already owns Velocity Sports & Entertainment.
Other media services shops have been expanding their event and experiential marketing practices. Last year, WPP's GroupM unit acquired IEG Inc., a leading publisher and manager of conferences specializing in event marketing.
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News of the deal comes as Aegis suitor Vincent Bollore announced plans to initiate yet another attempt to gain a position on the Aegis board. Speaking on his national turf in Cannes, the French financier, who is chairman of Havas and controls nearly 30% of Aegis' shares, told reporters attending the International Advertising Festival that he would call for an "extraordinary general meeting" in September to continue his press to gain seats on the Aegis board - a move some see as a prelude to an outright takeover of Aegis. Bollore already has been rebuked by a majority of Aegis shareholders in four previous attempts.