• by Tameka Kee , June 28, 2007

Michelle Eule summed up the recent research Dynamic Logic had done on digital video -- specifically, what makes viral video successful -- with four words: "Viral videos need LEGS"

The most viewed viral videos consistently had:

L - Laugh out loud humor E - Edginess ... G - Gripping content S - Sexiness ...

You heard it here, folks. If you want your video to go viral, you have to be willing to make your clients step out of their comfort zone.