Students Still Buy Books At The Bookstore According to the latest report from the NACS Foundation, only 11% of college students turn to their bookstore's Web site for course material.
On the other hand, a whopping 85% go straight to their bricks-and-mortar bookstores for their textbooks and course books.
Venues US College Students Use for First Course Material Purchases,
Fall 2003 (% of respondents)
Brick and mortar bookstore 85% Bookstore web site 11% Other online sources 4%
Source: National Association of College Stores,
January 2004 The Foundation surveyed 4,299 college and university students at 12 campuses during the Fall of 2003 and notes that even though alternative textbook formats have been hyped in recent
years, students are still more comfortable with their traditional books and bookstores.
Ipsos-Reid found in September of last year that most college students go online for personal reasons, but
the second-most popular reason for going online is for school, cited by 24% of the student respondents. Ipsos also found that 83% of US college students go online from home or their dormitory.
Internet Use by College Students, Professors and Administrators, May-June 2003 (% of respondents)
| | Students | Professors | Administors |
| Work | 3% | 72% | 94% |
| School | 24% | | |
| Personal | 74% | 25% | 4% |
Source: Ipsos Public Affairs,
September 2003 Find out more here at eMarketer