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Microsoft Uses Gigantic Pushpins In 'My Maps' Campaign

Microsoft has installed huge red push pins on the sides of several buildings in Seattle to drum up interest in the Collections custom-mapping feature on Microsoft's Live Search Maps. Each of the businesses has a sign in the window pointing to the promotional site:

Although Microsoft's Collections mapping feature isn't as well-known, it was actually released well before Google's "My Maps" custom-mapping feature.

The push pins are inflatable, about 8 feet x 4 feet. Since they're technically considered art installations, they didn't have to go through the city permit process. Microsoft didn't pay to install the pins. Instead, the businesses assume they'll be getting some attention out of the arrangement, as well. The pins will be in their current locations for a couple of weeks; Microsoft may be expand the campaign to other cities if it is successful.



Read the whole story at Seattle Post-Intelligencer »

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