Commentary

Amobee wins Ad Shootout

Amobee won the mobile ad network shootout of 7 ad network providers. Roger Wood, SVP and general manager, wins an iPhone (once MediaPost gets its hands on one).

Wood said one of the challenges facing the mobile industry is the inability at this time to make one big media buy in one fell swoop.

"If you wanted to, you couldn't buy up all the inventory on a carrier. You can't buy up a title. You have to find a way to make a quilt (through multiple media buys). It's not a tapestry yet."

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About the Author

Laurie Petersen is a writer, editor, content strategist and event organizer based in Hoboken, NJ. She is a former executive editor of MediaPost and ADWEEK's Marketing Week.

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