MPG Wins Credit Suisse Global Media Account

  • July 5, 2007
Havas' MPG unit is on a role, picking up Credit Suisse's $100 million-plus global media planning and buying account in a shoot out with Mediaedge:cia and Zenith Optimedia Group. Interpublic's Initiative unit was the incumbent. The account, which will be serviced out of MPG's London offices, follows MPG North America's Sears Roebuck & Co. win.
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