• by Jack Loechner , Staff Writer @mp_research, July 13, 2007

More Lookers Than Doers For User Generated Content

A recent article by eMarketer found that, even taking into account the power and ease of use of user-generated content tools like digital cameras and affordable audio/video production software, there are more content consumers than creators.

The report shows that In the US, the number of users of user-generated content will hit 101 million by 2011, up from the 2006 estimate of 69 million, while the "generators" lag at 91 million.

Includes video, audio, photo sharing, blogs, wikis, podcasts and online bulletin boards.

Globally, the estimated number of user-generated content users will hit 254 million by 2011, up from 128 million in 2006.

Includes video, audio, photo sharing, blogs, wikis, podcasts and online bulletin boards.

Not surprisingly, says the report, the number of people who create content  is expected to increase significantly as the user-generated content movement gathers steam, rising to 95 million in the US by 2011, up from 70 million in 2007.

Includes video, audio, photo sharing, blogs, wikis, podcasts and online bulletin boards.

And, globally, the number of user-generated content creators will reach 238 million in 2011, up from 137 million in 2007, according to eMarketer.

Includes video, audio, photo sharing, blogs, wikis, podcasts and online bulletin boards.

For more information from eMarketer, please visit here.