• by Erik Sass  @eriksass1, July 10, 2007

Travelzoo is teaming with Monstervision to create interactive place-based displays in Las Vegas' McCarran International Airport, the company announced Monday. The campaign, which will convey news about travel deals, uses Monstervision's technology to draw consumers. The goal is getting them to interact with the projected digital displays.

The ads will run 24 hours a day for two months at McCarran, which sees monthly traffic of about 3.5 million travelers.

Monstervision's system detects the motion of individual passers-by, and the display "reacts" to them, hopefully catching their eye and exciting their curiosity. Once engaged, the displays also react to motions like waving and "pulling" the lever of a giant virtual slot machine--part of the long-term appeal.

The Las Vegas ads also use Monstervision's interactive plasma screens to put the individual in the advertising with immersion technology. Users are projected into the plasma screen and receive a personalized greeting from Travelzoo, if they opt to do so.