LL Cool J blends sports and hip-hop together in a fast-paced, high-tech spot for Gatorade that pays tribute to all the places Gatorade Thirst Quencher is put to the test. The new commercial, named
"Everywhere", is scheduled to debut with a 30-second spot on January 1 during the Capital One Bowl, Rose Bowl and Orange Bowl Games (BCS Series) on ABC. In the spot, LL Cool J performs an original rap
about how Gatorade is "tested in labs, proven everywhere." With catchy lyrics and compelling visuals, LL Cool J highlights some of the places where Gatorade is consumed. A 15- second version will
also be aired later this year; the ad was created by Element 79 Partners, Chicago.
