The New York Times Magazine is introducing a new full-page weekly column entitled "Consumed" that will appear in the upfront "The Way We Live Now" section of The Magazine. "Consumed" premiered on
Jan. 4. Written by Rob Walker, a contributing writer to The Magazine, "Consumed" will profile the things we buy, and why we buy them. Part business report, part cultural anthropology, the column will
cast an analytical eye on everything from home appliances to toys, jewelry to beer, cell phones to television shows -- any product whose success, failure, popularity or inconspicuousness reveals
something about who we are and how we live.
