Broadband and Household Income Go Hand-In-Hand
New consumer research, Broadband Access and Service in the Home 2007,from Leichtman Research Group, finds
that 53% of all US households now subscribe to a broadband high-speed Internet service at home. Broadband services now account for about 72% of all home
Internet subscriptions, compared to 60% last year.
While broadband subscriptions continued to increase across the country in the past year, broadband
penetration remains strongly correlated with household income.
- 68% of all households with annual incomes over $50,000 now get broadband vs. 59% last
- 39% of all households with annual incomes under $50,000 get broadband vs. 27% last year
- Other findings include:
- While 81% of all US
households have at least one computer, only 56% of those with annual household incomes under $30,000 have a computer at home
- Just 45% of households
with annual incomes below $30,000 subscribe to an Internet service at home - compared to 92% of households with annual incomes above $75,000
only 7% of all Internet subscribers say that broadband is not available in their area
Nearly three-quarters of households in the US now subscribe to an
Internet service, and broadband has grown to account for over 70% of all online subscribers at home. LRG forecasts the total number of broadband subscribers will increase by
over 40 million over the next five years."
Other TV ownership information:
- 70% of all TV sets in cable households are not connected to a set-top
- 42% of households that subscribe to cable TV do not have any cable set-top boxes
- The mean number of TV sets in digital cable households is 3.1,
compared to 2.7 in analog cable households; 2.9 in DBS households (where cable is available); and 2.1 in households that do not subscribe to a
- Just 36% of all TV sets in the U.S. are currently connected to a cable or DBS set-top converter box.