TiVo has unveiled the industry's first top commercial rankings reports. It uses TiVo's StopWatch service, which tracks consumer viewing behavior on a second-by-second basis, in both live and
time-shifted viewing contexts. TiVo will release these reports monthly. Categories tracked in these reports on a monthly basis include top total viewing commercials compared with total viewing of top
programs; time-shifted commercials compared with time-shifted programs; and, least fast-forwarded brand campaigns.
