Amazon.com Taps Fly For Online Campaigns

  • July 18, 2007
Manhattan-based ad agency Fly (formerly RowenWarren) has been tapped by Amazon.com to develop interactive campaigns and handle media buying for its grocery and Unbox categories as well as Endless.com, Amazon's shoe and handbag Web site.

Fly's work for Amazon will include pre-roll videos, rich media banners, traditional banners and blogads.

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