• by Amy Corr , July 24, 2007

SABMiller tapped MEC Global Solutions, the international client consulting division of MEC, to handle its brand communications planning work. The move comes less than two weeks after Johnson & Johnson awarded its U.S. communications planning chores to Naked.

Work was previously handled in-house, and consists of training and mentoring duties. The assignment does not affect current media relationships. Starcom remains SAB Miller's long-time media agency. "We have been working with MEC for some time, and they have been massively helpful in raising the standards of our communications planning," said Charlie Hiscocks, brand communications director for SABMiller.