Commentary

Deal Took AOL Insiders Off Guard

AOL staff is going online from the standing-room only Forum to learn about the Tacoda deal. I talked to Harun Asad, director of AOL Media Networks, who said the timing is a complete surprise. He's been working with AOL partner Revenue Science on some thought leadership research about consumer attitudes toward behavioral marketing and that effort is just now being rolled out.

Asad wouldn't reveal a lot of details but the top line is that there is some positive consumer opinion on BT.

Next story loading loading..

Discover Our Publications